Any successful sms marketing is always permission based. Its important to generate opt in list (database of customers who want to receive sms updates) of your customers. A short code can be a easy, useful and cheap mechanism to generate database of customers.

Data Generation

When customers visit your store or see your advertisement in newspaper / tv / etc, they send a sms to your keyword and receive an auto response. The customer's mobile number is stored in your database for future sms you will like to send.

Using the Rapidsms control panel, you set up what kind of auto response customers should receive and download database.

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Data Generation Ideas

Post Banners in store or place advertisements in indoor digital signsage.

Put the short code action on carry bags and bills.

Hot offer!! Sms STORE to 12345 and get a chance to win free T-shirts. Random T-shirts given every day Sms STORE Invoice number to 12345 and you might win Gift Vouchers worth Rs.500 FREE. Winners to get response instantly. Show your auto reply to Billing counter to redeem your prize.

As the owner of that establishment, you have just added hundreds of customers to your database that you can send messages to about your business.

Using the Rapidsms control panel, you set up how the customer interacts with your keyword

Anything You Can Think Of, the possibilities are endless!