Template sms is a "semi-fixed" or "restricted" sms account which enables organizations to send transactional sms with a pre-approved sms content. The idea of template sms is to prevent users from sending promotional sms. Basically the bulk sms (content / text / message) formats are approved in a manner so that there is fixed as well as a variable part allowed in sms.
Rapidsms offers template sms service for sending non promotional sms to clients and customers. You may use this low cost template based sms to send fixed sms which are approved in advance and may have multiple variable sms parts too like (Marks, model, price, date, amount, place, time, quantity, courier no, Invoice No.,contact person, patent name, student name, class, grade, percentage, holiday, etc. You can send all your critical sms messages through template sms services from Rapidsms with high priority fast delivery gateway.